The psychology of paying for group travel – results from our in-depth consumer research
Research from both Forbes and Expedia reveals some interesting statistics about global tourism, such as how spending on international travel is expected to increase by 12% in 2024, surpassing $10.6 trillion. This growth is primarily driven by Millennials and Generation Z. We recently created a survey to learn more about the psychology of those who travel in groups and gained some interesting insights, for example: Gen Z women (18-24) prefer to travel with friends (50%) according to our survey, while men of the same age group favor significant others (50%).